Director of Sales & Marketing (Luxury Resort)

About the role

The Sales & Marketing Director will lead the commercial strategy of Cayo Levantado Resort, ensuring alignment with luxury standards and Forbes benchmarks. The role focuses on maximizing revenue, strengthening brand positioning, and driving sustainable growth across international markets.

Key responsibilities

• Define, plan and implement the sales and marketing strategy aligned with luxury positioning and Forbes standards.
• Lead commercial activities with tour operators, luxury travel agencies and direct sales channels.
• Plan and coordinate marketing campaigns, promotions, pricing strategies and discounts to maximize revenues and margins.
• Oversee revenue management, pricing, bookings, occupancy and distribution channels.
• Monitor back‑office operations related to sales performance, rates and inventory management.
• Manage the full commercial budget cycle, including annual planning, forecasts, financial follow‑up and year‑end closure.
• Analyze competitors, market trends and regulatory changes to identify opportunities and improve brand positioning.
• Track KPIs (sales, bookings, margins, occupancy rates, density) and define corrective action plans.
• Coordinate accounting, treasury, reconciliation and financial reporting processes at property level.
• Lead, develop and engage the Sales & Marketing team, ensuring talent development and compliance with quality, environmental and labor standards.

Required profile

• Degree in Tourism, Hospitality, Business Administration, Economics or similar; Master’s in Luxury Hospitality is a plus.
• 7–9 years of experience in Sales & Distribution within luxury hotels or resorts, preferably with international hotel chains.
• Proven experience commercialising luxury resorts (Forbes, 5 Diamonds).
• 2–3 years of experience managing budgets and leading teams.
• Solid knowledge of luxury sales, distribution channels, tour operators, travel agencies, marketing and revenue management.
• Experience in properties within the CALA region.
• Fluent in English and Spanish.

Required skills