Retail Marketing Specialist

About the role

We are looking for a commercially‑minded marketing strategist to turn shopper insights into high‑impact retail execution. As a Retail Marketing Specialist you will connect consumer insights with retail‑environment strategies to drive demand and sustainable sales growth across key channels such as minisupers and pharmacies in the Dominican Republic.

Key responsibilities

• Develop short‑ and long‑term retail‑environment strategies for minisupers and pharmacy channels, using shopper and market trends.
• Define, monitor and analyse 5P (Product, Price, Placement, Promotion, People) execution to optimise product positioning, pricing, shelf presence and promotional effectiveness.
• Partner with Field Sales, Customer Marketing and Customer Development teams to align shopper plans, set targets and achieve channel priorities.
• Participate in monthly business reviews to evaluate volume, net sales, gross‑to‑net, trade spend and margins, and adjust strategies as needed.
• Use category‑management tools and shopper insights to build efficient promotional plans and maximise baseline sales.
• Act as an internal consultant and external partner, building trust‑based relationships across sales, marketing and commercial leadership.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Economics, Industrial Engineering or a related field.
• Minimum 3 years of experience in commercial, trade marketing, customer marketing or sales within the Consumer Packaged Goods (CPG) industry.
• Strong analytical mindset with the ability to translate data into actionable retail strategies.
• Excellent collaboration and communication skills to work cross‑functionally.

Required skills

• Proficiency in Microsoft Office Suite.