Social Media Manager

About the role

We are looking for a Social Media Manager to lead the digital presence of Revista Mercado and its editorial brands. The role involves defining and executing social media strategies across multiple platforms, driving audience growth and engagement.

Key responsibilities

• Define and execute the social media and digital platform strategy for Revista Mercado and the group’s brands.
• Design publishing and distribution strategies tailored to each platform’s audience.
• Build and manage the editorial calendar in coordination with editorial teams.
• Coordinate posting schedules and frequency to optimize performance and avoid internal competition.
• Analyze social media metrics and produce performance reports with insights and recommendations.
• Propose tests of formats, timing, frequency, and distribution strategies to grow digital audiences.
• Manage and supervise community interaction, including comments, messages, mentions, and inquiries.
• Monitor brand‑related conversations and relevant topics for target audiences.
• Support the execution and distribution of digital campaigns, special coverage, events, and communication actions.

Required profile

• Degree in Communication, Marketing, Advertising, Business or a related field.
• Experience in social media management, digital communication and content distribution.
• Knowledge of platforms such as Instagram, Facebook, TikTok, LinkedIn and scheduling/management tools.
• Ability to design and execute strategies aimed at audience growth, reach, interaction and brand positioning.
• Understanding of digital metrics and ability to translate results into decisions on timing, frequency, formats and topics.
• Familiarity with indicators such as reach, engagement, views, community growth and traffic generated from social media.
• Excellent writing skills, creativity and tone adaptation for each brand and platform.
• Ability to identify trends, conversations and content opportunities.
• Strong attention to detail, orthography and written communication.
• Organizational, proactive and able to work under editorial calendars.
• Capability to handle comments, messages and crisis situations with empathy and service orientation.
• Preferred previous experience in media, editorial brands or digital content projects.

Required skills

• Instagram
• Facebook
• TikTok
• LinkedIn
• Social media analytics
• Content scheduling tools