Regional Sales Manager – Caribbean

About the role

American Foods International is seeking a Regional Sales Manager to lead commercial expansion across Caribbean island markets. The role will manage retail, foodservice and sub‑distributor relationships, drive CPG and private‑label growth, and travel to close deals on‑site.

Key responsibilities

• Lead AFI’s commercial development across all Caribbean markets.
• Develop and execute sales strategies by channel: retail, foodservice, and sub‑distributors.
• Identify and onboard new distributors, wholesalers, and import partners in each country.
• Manage and expand current retail relationships.
• Drive private‑label adoption with in‑country retailers.
• Coordinate directly with buyers and category managers to secure new listings and in‑store visibility.
• Partner with the marketing team to design trade promotions and brand activation plans.
• Work closely with AFI’s Miami HQ to align on pricing, logistics, and product availability.
• Track country‑level market intelligence (pricing, competitor SKUs, shelf space, velocity, and margin).
• Manage volume forecasts and sales pipelines in collaboration with supply chain and finance.
• Build trusted relationships with sub‑distributors, brokers, and key accounts.
• Train and support local teams or third‑party representatives to ensure brand consistency and execution.

Required profile

• 2‑5+ years of experience in CPG/FMCG sales, distribution, or export management within the Caribbean region.
• Deep understanding of retail, foodservice, and sub‑distribution models.
• Established relationships with regional buyers, importers, and distributors.
• Proven track record of driving double‑digit growth and managing multi‑market operations.
• English required; Spanish a strong plus.
• Entrepreneurial, resourceful mindset comfortable building systems in fast‑scaling environments.

Required skills