Head of Customer & Solutions Marketing (Remote)

About the role

BairesDev is seeking a senior marketing leader to build and run a new Customer Marketing function from the ground up. Reporting directly to the CMO, you will turn the existing client base and sales collateral into a growth engine for the company.

Key responsibilities

• Define positioning, messaging, and go‑to‑market plans for service lines and new offerings while maintaining competitive intelligence.
• Lead Sales Collateral and Copywriting teams, setting briefing standards and delivering pitch decks, case studies, one‑pagers, and proposals used by Sales.
• Drive Customer Marketing and Events, creating upsell/cross‑sell campaigns, executive events, client references, and advocacy programs with revenue targets.
• Build the new function by hiring, establishing KPIs such as collateral adoption, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO.
• Partner with Sales leadership to identify win‑rate gaps by segment and close them through messaging, collateral, and enablement.

Required profile

• 8+ years of B2B marketing experience, including 4+ years in a leadership role.
• 3+ years as a Product Marketing Manager or Director, owning positioning, messaging, and launches.
• Bachelor’s degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, upsell/cross‑sell campaigns, client case studies, events, webinars, and ABM for existing accounts.
• Proficiency in copy management, briefing, editing, and quality control of B2B copy.

What we offer

• 100% remote work from anywhere.
• Competitive compensation in USD or local currency.
• Hardware and software setup for home office.
• Flexible hours – create your own schedule.
• Paid parental leave, vacations, and holidays.
• Innovative multicultural environment with mentorship, promotions, and skill‑development opportunities.