Digital Marketing Manager

About the role

The Dominican Republic-based Digital Marketing Manager supports integrated digital strategies that elevate the positioning of Four Seasons Resort and Residences Dominican Republic at Tropicalia, strengthen its brand equity and drive measurable commercial impact. Reporting to the Director of PR and Marketing, the role leads social media, content, website, email, online reputation and performance marketing across paid, owned and earned channels. The position is based in Punta Cana, with travel to the property as necessary.

Key responsibilities

• Support the annual integrated PR and marketing strategy aligned with commercial goals, resort priorities and Four Seasons brand standards.
• Support the marketing and communications calendar, including campaign plans, global brand initiatives and on-property activations and F&B promotions.
• Manage the resort's presence on social media, website, app, booking channels and review platforms.
• Create, curate and publish content reflecting luxury, authenticity and the character of the Dominican Republic.
• Manage photo and video shoots, maintain the image and video library and its usage rights.
• Build influencer and content creator programs (hosted stays, collaborations).
• Manage online conversations and coordinate responses to guest feedback with resort teams.
• Develop briefs and optimise email, paid media and digital campaigns, managing creative trafficking, budgets, timelines and ROI.
• Track performance with analytics and reporting tools and turn insights into recommendations and action plans.
• Collaborate with internal departments on guest communications, promotional campaigns and service recovery.
• Direct SEO in partnership with external agencies and support PR and special events, including press site visits.
• Monitor competitors, luxury travel trends and emerging platforms.

Required profile

• Bachelor's degree in Marketing, Communications or a related field preferred.
• Three to five years of social media and/or digital marketing experience, ideally in luxury hospitality, travel or lifestyle brands.
• Strong written and verbal communication skills in English and Spanish.
• Confident working across digital platforms, analytics tools and Microsoft Office applications.

Required skills

• Social media, content curation and management, performance marketing and online reputation.
• Analytical, organisational and project management skills.
• Creative judgment, attention to detail and ability to manage multiple priorities in a fast-paced environment.

The position joins a pre-opening team with global career potential. The schedule may include evenings, weekends and holidays depending on operational and client needs.