Social Media Specialist - Recruitment & Employer Branding

About the role

One Park Financial is growing its employer brand and recruitment marketing presence and is looking for a creative, people-first Social Media Specialist. You will capture and create content that shows what it is like to work at the company, from day-to-day office life and team events to employee spotlights and open roles, and partner with Talent Acquisition, HR and Marketing to attract the right talent.

Key responsibilities

• Develop and run a content strategy for employer branding and recruitment marketing across LinkedIn, Instagram, TikTok, Glassdoor, Indeed and other channels, with a monthly content calendar aligned to hiring priorities and open roles.
• Film, photograph and edit video and photo content, write and edit captions, scripts and on-screen copy, and produce graphics, job post assets and branded templates.
• Manage content assets, scheduling and publishing, keeping the brand voice, tone and visual identity consistent.
• Monitor comments and messages on recruitment posts, respond professionally and escalate candidate questions; track engagement, sentiment and recurring questions to refine messaging.
• Work with recruiters and HR to turn hiring needs into creative briefs, coordinate job posting content and campaign timing, and capture on-site content at career fairs and hiring events.
• Track metrics such as reach, engagement, follower growth and click-throughs, report regularly and test new formats and hooks.

Required profile

• 2-4 years of experience creating content, ideally in employer branding, recruitment marketing, social media or a similar creative role.
• Excellent writing and storytelling skills, adaptable to different platforms and audiences.
• Comfortable on camera and confident directing employees and candidates during filming.
• Highly organized, detail-oriented, able to manage several content projects and deadlines at once.
• Strong English and Spanish writing skills preferred.

Required skills

• Photography, videography and video editing (CapCut, Adobe Premiere Pro, Canva).
• Working knowledge of LinkedIn, Instagram, TikTok and other employer branding platforms.
• Preferred: experience partnering with HR or Talent Acquisition, familiarity with recruitment marketing platforms (LinkedIn Talent, Glassdoor, Indeed), graphic design skills, experience building an employer brand from scratch, and knowledge of AI creative tools (Runway, Pika, Google Veo, Canva AI).

What we offer

• Competitive salary based on experience.
• Private medical insurance and law benefits.
• A collaborative and creative work environment.
• Growth opportunities within the expanding People and Talent Acquisition team.
• Professional development and access to advanced creative tools.