Social Media Manager

About the role

The Social Media Manager will be responsible for overseeing the hotel’s social media channels, engaging with guests online, promoting the property’s facilities and services, and safeguarding its reputation across digital platforms.

Key responsibilities

• Respond to guest reviews on TripAdvisor and other platforms, addressing satisfaction and concerns.
• Monitor and reply to messages on TripAdvisor, Facebook, and travel agency portals.
• Coordinate with the rooms, food & beverage, and other departments to obtain accurate information for guest inquiries.
• Create and maintain editorial calendars for social media posts.
• Generate reports on positive and negative reviews, total responses, and content produced for the sales director.
• Capture photos and videos for promotional material.
• Track guest mentions of standout staff on TripAdvisor.
• Assist with inbound calls to resolve guest requests and questions.
• Host influencer visits and schedule promotional activities.

Required profile

• High level of customer service orientation.
• Result‑driven mindset.
• Initiative, strong organization skills, and ability to manage multiple tasks.
• Creativity and innovation in content creation.

Required skills

• Experience using TripAdvisor for review management.
• Proficiency with Facebook for business communication.