Head of Growth - B2B Marketing and Sales

About the role

DevOcho is looking for a Head of Growth (Marketing and Sales) to own the number of qualified first meetings with US mid-market buyers each month, coming from a single funnel built across outbound, partner and referral channels. The role reports to the CEO, leads a small team covering content, design, web and sales development, and grows it as the funnel proves out.

Key responsibilities

• Own the qualified first-meeting number, reported weekly or monthly by channel, and build the outbound engine: ideal customer profile, enriched contact lists, sequences, segment landing pages, paid campaigns, CRM pipeline stages and a weekly funnel report.
• Direct content and the company podcast so they are measured by the buyer conversations they create.
• Hire, onboard and ramp sales development representatives, and assess each one against the numbers.
• Run partner channels: target lists, enablement materials, partner onboarding and intake process, and track pipeline by partner.
• Run the referral program: written offer, ask cadence, intro templates and tracking.
• Keep the funnel honest: deals staged and updated weekly, cost per meeting and cost per client reported monthly, misses flagged with a recovery plan.
• Manage the marketing and sales budget, and line-manage the team through scorecards, monthly 1:1s and written reviews.
• Document working channels and cadences as a playbook, and present funnel results at the weekly leadership meeting and monthly business review.

Required profile

• 5+ years in B2B demand generation, sales operations, channel or partner management, or revenue operations, with at least 2 years owning a pipeline number.
• Has personally run an outbound or paid funnel and a channel, referral or alliance program.
• Bilingual: runs the team in Spanish and writes to US executives in English.
• Experience selling or marketing professional services, IT services, software development or staffing to US mid-market buyers is a strong plus.
• Dominican residents and returnees with US B2B experience are encouraged to apply.

Required skills

• Apollo, LinkedIn Sales Navigator, HubSpot or equivalent CRM, LinkedIn Ads, and a landing page builder (or able to become productive in them within 60 days).
• Ability to retain and protect confidential material.

What we offer

• Competitive salary and Christmas bonus.
• Paid vacation and extended paternity leave (14 days).
• 100% lunch subsidy and complementary health insurance.
• Professional development, continuous training and mentorship programs.
• Monthly gym reimbursement up to RD$2,000, monthly fun and community events, and game room.
• Free refreshment Fridays and end-of-year days off.