Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to plan, execute, and optimise digital campaigns that drive business growth and strengthen brand positioning. The role works closely with cross‑functional teams and leverages AI tools to enhance marketing efficiency.

Key responsibilities

• Design, launch and monitor digital marketing campaigns aligned with commercial objectives.
• Create, configure and optimise ads on Meta Ads and Google Ads platforms.
• Analyse performance data, identify improvement opportunities and adjust campaigns for optimal results.
• Support the development and optimisation of landing pages, forms and other conversion assets.
• Manage email marketing, newsletters and automation workflows, tracking customer touchpoints.
• Utilise AI tools such as ChatGPT or Claude for research, content generation and optimisation.
• Coordinate with sales, design, content and technology teams to ensure timely delivery of marketing projects.

Required profile

• Student near graduation or professional in Marketing, Advertising, Communication, Business Administration or related fields.
• Proven experience managing campaigns on Meta Ads and Google Ads.
• Familiarity with landing pages, email marketing, automation, analytics tools and CRM systems.
• Hands‑on experience with AI tools like ChatGPT or Claude for work‑related tasks.
• Strong analytical mindset, organisational skills and a willingness to learn new technologies.

Required skills

• Meta Ads (Facebook Ads)
• Google Ads
• Landing page creation/optimisation tools
• Email marketing platforms
• Marketing automation tools
• Analytics and reporting tools
• CRM systems
• AI tools (ChatGPT, Claude)