Director and Head, International Banking Marketing

About the role

The Director and Head, International Banking Marketing provides strategic direction, leadership and oversight for regional and local marketing teams. The role aligns with global Centres of Excellence and regional Communities of Practice, sets marketing strategy across international markets, and leads planning, deployment and measurement to achieve acquisition and client‑engagement targets.

Key responsibilities

• Adopt an integrated organisational approach to oversee regional marketing efforts and in‑country teams, driving a results‑focused culture.
• Develop and coordinate marketing strategy across international markets in partnership with International Banking leadership.
• Enable priority‑segment growth across the assigned portfolio, aligning with the bank’s growth strategy.
• Lead deployment of an integrated marketing approach that scales capabilities, ensures consistency and creates efficiencies.
• Collaborate with the International Content & Design community to develop and deploy regional creative assets across all media channels.
• Ensure proper usage of Scotiabank’s brand guidelines and work with global brand and client insights teams.
• Direct day‑to‑day activities in line with the bank’s risk culture, compliance and operational controls.
• Build a high‑performance environment, implement a people strategy that attracts, retains and develops talent, and foster an inclusive workplace.

Required profile

• Proven senior leadership experience in international banking or financial services marketing.
• Strong ability to integrate regional and global marketing initiatives and drive consistent execution.
• Demonstrated track record of achieving acquisition and client‑engagement targets.
• Experience managing brand compliance and collaborating with creative and media agencies.
• Deep understanding of risk, compliance, AML/ATF and conduct‑risk frameworks within a banking context.
• Leadership style that promotes inclusivity, coaching, succession planning and high performance.

Required skills