Digital Acquisition Manager

About the role

We are looking for a Digital Acquisition Manager to lead and optimise the entire customer acquisition system, linking paid advertising, organic content, copywriting, CRM, and the sales team. The role will design strategies to attract prospects, generate demand, optimise the lead journey and work closely with sales to turn opportunities into customers.

Key responsibilities

• Lead and optimise Paid Ads strategies, primarily on Meta (Facebook/Instagram) platforms.
• Manage high‑volume advertising budgets, including spend of thousands of dollars per day.
• Create, develop and supervise ad copy, reels and other content focused on acquisition and conversion.
• Define and execute the Content Marketing strategy, ensuring alignment with commercial objectives.
• Continuously analyse and optimise campaign performance, creatives, audiences and acquisition funnels.
• Own CRM supervision, guaranteeing proper lead tracking, management and utilisation.
• Design and improve automation, tracking and lead‑nurturing processes.
• Collaborate closely with the sales team, monitoring lead quality, follow‑up and conversion rates.
• Identify bottlenecks between marketing and sales and propose solutions.
• Monitor key metrics such as CPL, CAC, ROAS, conversion rates and lead quality.

Required profile

• Strategic thinker with strong execution capabilities.
• Proven experience connecting Paid Ads, Content Marketing, copywriting, CRM and sales.
• Deep understanding that customer acquisition extends beyond lead capture.
• Ability to analyse and optimise the full journey from ad exposure to sales closure.

Required skills

• Meta Ads (Facebook/Instagram) performance campaigns.
• Content Marketing strategy and execution.
• Copywriting / scriptwriting for ads and organic content.
• CRM management, pipelines and automation.
• Data analysis based on acquisition and conversion metrics (CPL, CAC, ROAS).
• Large‑budget advertising spend management.